Live Activities
DoorDash | 2025
Live Activities (iOS) provides timely updates to users of their live order status at a glance. As a design leadn on order tracking experience, I pitched the vision to senior executives and directly collaborate with Apple for 0-1 launch.
Company:
DoorDash
Role:
Design Lead
Year:
2023 - 2025
Challenge
Creating alignment on balancing order status on lock screen and in-app information and mitigating the risks by creating moments to prompt users to take actions in app.
Objective
The goal was to bringing order status to customers on iOS lock screen without introducing customer anxiety. Some key considerations include defining key moments to present information, create framework around information transparency and key actions.
Results
Drove +1.5% DoubleDash attach rate Maintained design patterns & framework, supported 10+ teams launching in the new surface Iterated from experiment hypothesis to improve business performance. Featured on Apple.com
